Creating a POSITIVE experience for your clients. This is even more important with all that is going on in the world today. I recently attended a class in person at a local yoga studio. The owner of the studio was complaining that attendance was low, and she would have trouble paying her rent to several clients including myself before the class started.
This reminded me of the importance of having a persona of service. Your clients come to your space (in person or virtually) to get away from the stress of their everyday lives. You want to keep the stresses of running a business (and your personal stresses) away from your clients.
Clients that feel recognized, respected, appreciated, and valued are loyal to your business because they have an emotional connection to your company. Here are some things to help you create a positive experience for your clients:
Maintain a positive attitude. I mentioned this one above. Be a persona of service – even if you are having a tou
Be a good listener. Listen to your clients needs and the problems they are trying to solve. Listen to your staff as well.
Go above and beyond. If you surprise your clients and go beyond their expectations it creates a positive buzz around them, other clients and their friends.
Remember the basics of customer service. Put yourself in your client’s shoes. Make them feel welcomed, respected and appreciated.
Thank your clients. Make them feel like they are an important part of your business and community.
Train your staff. Make sure all your instructors/staff/teachers/trainers/therapists follow all these guidelines as well.
Remember to do what you can to build self care into your schedule so you can stay positive for your clients. Share this with your staff/teachers/instructors/therapists too!