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Stop Chasing New Leads. Start Building Loyal Members.
If you are a studio owner who wants to scale without running yourself into the ground, your most powerful growth tool is not more marketing. It is retention. Retention is what turns random sales into predictable revenue. It is what gives you freedom from the constant pressure to find the next lead. And it is what allows you to grow with confidence instead of chaos. In this post, we will talk about how to boost member lifetime value, reduce churn, and create sustainable, stead

Teresa Zanardelli
3 min read


Profitable Studios Focus on Value, Not Black Friday
You might think Black Friday promotions are a smart way to bring people in the door. But in the boutique fitness space, deep discounts...

Teresa Zanardelli
2 min read


From Busy to Profitable: Ditch the To-Do List Overload and Focus on Revenue-Driving Actions
If you’re running around nonstop, checking boxes on your to-do list, and still not seeing the profits you want… you’re not alone. Most...

Teresa Zanardelli
3 min read


Stop Losing Clients: How to Plug Revenue Leaks in Your Fitness Studio with Simple, Scalable Systems
If your marketing looks like it is working but your bank account tells a different story, you may be dealing with one of the most...

Teresa Zanardelli
3 min read


Why Sales Conversion Feels So Hard (And Where It’s Actually Breaking Down)
You’re amazing at what you do. Your clients rave about you. You’ve built a brand that gets noticed. So why do your numbers still yo-yo...

Teresa Zanardelli
2 min read


How to Start a Spa Business
https://www.mindbodyonline.com/business/education/blog/how-start-spa-business In this article: The vision comes first Write a business...

Teresa Zanardelli
16 min read


Why Boutique Fitness Instructors and Managers Hate Role Plays (And How to Fix It)
Role-playing can be an incredibly effective tool in a boutique fitness studio setting, helping instructors and staff fine-tune their...

Teresa Zanardelli
3 min read


How's Your Product? The Power of Customer Experience
Have you ever walked into a fitness class unsure of what to expect, only to leave feeling energized and uplifted? That was my experience...

Teresa Zanardelli
2 min read


Webinar Recording: Maximizing Profits - Pricing Optimization for Fitness & Wellness Businesses
Let's transform the way you think about your pricing, discuss considerations for pricing strategies and learn some guidelines for pricing...

Teresa Zanardelli
1 min read


The Power of Knowing Your Clients: Unveiling the WHY Behind Fitness Journeys
As experts in the realm of fitness and wellness, we embark on a journey that transcends mere exercise routines and diet plans. We delve...

Teresa Zanardelli
3 min read
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